Often people aren’t aware of the factors that come into play when embedding video onto a website. Looking to host animated content on your website but don’t want to jeopardize your page load speed? GIFs can be a suitable alternative. We’ve made this mistake before so take our word for it!īefore (when a GIF doesn’t load and the first frame loads first):Īfter (when a GIF doesn’t load and we’ve moved the last frame to the start):īy adding the last frame (or another completed frame) to the start of your GIF, this safely ensures that all recipients will see whatever message you want them to see regardless of whether or not their email provider supports animated GIFs. Our key tip with GIF creation is to load the last frame first to avoid unsupported email providers loading your first (incomplete) frame. Check out our recent write-up that talks specifically about how we personalized our GIFs within email to improve our performance. Use your GIF to highlight your key message and make your emails memorable. Like we mentioned above, not all providers support video playing within emails but most support GIFs. They cleverly mix a little bit of fun with pop-culture and cheekiness to show off their noodles and brand personality. Animated GIFs are ideal for promoting online and can quickly and effectively show your brand personality and creativity. We say it all the time! But sometimes GIFs have their place over video and social media can often be that place. Now that your video has successfully converted to a GIF, what’s next? Well, our favorite channels for GIF promotion are: Your social media channels Where and how to use animated GIFs in your marketing If you’re happy with the output, you can save the GIF directly to your device. Step 2: Set the timing and file size options and then convert itĬustomize the start and end time, adjust the output size and click ‘Convert to GIF!’ to see the finished result. Head here, choose your video file and click the ‘Upload video!’ button. All you need to do is head to their website, upload your video and get customizing. These guys have a range of solutions for video editing and transformation. Our preferred free, web-based tool is EZGIF. In fact, were you aware that videos don’t always automatically play when embedded in an email? That’s why at VideoScribe, we often convert our videos into animated GIFs for email promotion and the process for you to do the same couldn’t be any easier. Check it out:īut GIFs can be used for more than jokes and laughs. ![]() To put everything into context, we’re going to use our ‘Penne for your thoughts’ pasta-loving video, created in VideoScribe. What’s first? How you can turn your video into an animated GIF. ![]() mp-MORE! We’ll be covering how you can turn your video into animated GIFs, animated photo-realistic mockups, PowerPoint presentations or individual images frames. ![]() Over the coming weeks, we’ll be publishing our Transforming Videos 101 blog series which dives into various tips and techniques you can use to convert your video from. But using video to get your message heard doesn’t have to stop with the play button. Video has a diverse range of online purposes, like being used as a promotional ad unit, product or service showcase tool, explainer video or social engagement tool. In fact, by 2022, online videos will have contributed to 82% of all consumer internet traffic - that’s 15 times higher than traffic volumes in 2017*. Video popularity is like our love for pasta - it just keeps growing - and our appetite doesn’t look to be slowing anytime soon.
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