Add in how the lack of context regarding the astronaut makes the middle an unexplainable befuddlement, and we can see why the logical, contextual flow of information matters. We don't know what happened when he went to the store, how he ended up at school, why he's crying, how much time has passed, and so on. The missing context between beginning and end ruins the story of the kid. And the end was the kid at school, in tears. Then the middle was an astronaut on a spaceship saying he just made contact with an alien. Imagine if a story began with a kid leaving the house on his bike to buy medicine for his sick mother. What happens in the beginning connects to what happens in the middle connects to what happens in the end. It was the development of a shared and ever-deepening context that began with Iron Man in '08 and crescendoed with Infinity War in 2018.Ĭontext that carries from one individual event to the next is the foundation of storytelling. What made Endgame such an event wasn't the movie-as-a-standalone-entity. Much less see it carried out successfully. The "Infinity Saga" is already the stuff of legend, as the industry had yet to witness a plan of this scale and scope. This week saw much and great ado regarding Avengers: Endgame and the journey of the Marvel Cinematic Universe from its low-key beginnings in 2008 to this weekend's box-office-annihilating conclusion ($357.1 million opening weekend), 11 years and 21 movies later. It may surprise you when I say that Kanye West's discography is the Marvel Cinematic Universe of the music industry.
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